Written by Kandice Sherril
February 15, 2020
Don’t be alarmed, you finally decided to step out on faith and begin your own business. The first couple of weeks were great! You received shares, some sales, a few inquiries but now you’re a couple of months down the road and there’s...crickets. No more congratulations, no more sharing of posts, no sales.
You want to quit and decide that you may have stepped into something you know nothing about. Although that may be partially true, it’s not the end. You’re wondering why your friends and family aren’t so enthusiastic about your journey anymore. Did you catch it? It’s your journey. Not theirs.
Stop establishing the idea that they don’t want to support you simply because it’s...you. What if there was a grand rule that there was something called ‘target audience’? This is Business 101. You must recognize WHO your target audience is and 9x out of 10 it is not the ones closest to you. Of course a few shares, likes, and referrals from them costs absolutely $0, but it’s not their obligation.
The sooner you realize that there are approximately 7.3 billion people on earth that are here for what you have to offer. The closer you will be to gaining new clients and widening your horizon. A recent personal experience is when I hosted another vendor event, and only needed 6 vendors. 5/6 of those vendors I had NEVER met, 6/6 of them I had never been at another vendor event alongside them. I wasn’t banking on people who I’ve been doing events with to sign up, the odds are not in your favor when you depend on others. Depend on YOU!
Bottom line is...be open minded. Your ideal client is more than likely a complete stranger. Don’t be afraid to network and create new relationships.
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